55) Which of the following statements is not true about search engines? A) They are arguably the Internet's "killer app." B) They have solved the problem of how users instantly find information on the Internet. C) They are monetized almost exclusively by search engine marketing.Which of the following statements is not true about search engines? asked Jun 10, 2016 in Business by Johanny. A) They are arguably the Internet's "killer app." There are hundreds of search engines vying for user attention, with no clear leader having yet emerged. E) Users are increasingly using search engines on mobile devices.Which of the following statements is true? All search engines will provide the same results when you enter the same query. All search engines use the same amount of advertisements. Some search engines are also browsers. (MY ANSWER) Search engines often provide different results, even when you enter the same query.1. Which of the following is NOT true about search engine optimization.... a. It is the practice of improving the quantity and quality of website traffic generated by search engines. b. SEO aims to achieve high rankings, preferably on the first or second pages. c.Free Practice Exam and Test Training for those who are preparing for Fortinet NSE4 - FortiOS 6.0 NSE4-FGT-6.. Get free access to the right answers and real exam questions.
Which of the following statements is not true about search
Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out? Customers can locate Seth's products and services when they search for them online. Search engines can help to get the word out locally about Seth'sSeth Is Opening A Coffee Shop And Is Looking To Attract New Customers. Take A Look At The List Of Benefits Seth Sees In Using Search Engines. One Statement Is Not True. Can You Cross It Out? (A) Customers can locate Seth's products and services when they search for them onlineWhich of the following is a true statement about paid placement on search engines? a. Google is the only search engine to offer paid advertisements. b. In most search engines, bidding success determines ad placement. c. Paid placement is no longer offered by most major search engines.15 Which of the following statements about search engine optimization techniques is/are correct? Making a keyword bold does not influence the way that the search engine looks at the keyword Websites with deep linking are looked at favorably by search engines
Which of the following statements is true? All search
Search engines, like most online services, are judged using an array of metrics, one of which is user engagement. It is in the search engine companies' best interest to give you things that youA metasearch engine, otherwise known as an aggregator, is a search engine that sends queries to several search engines and either aggregates the results into one master list or categorizes the results by the search engines they come from. There are dozens of metasearch engines across the Internet, and Dogpile is one prominent example.Which of the following is not true about search engine advertising? A) Spending on search engine advertising constitutes over 40% of all online advertising spending. B) The top three search engine providers supply over 95% of all online searches. C) The click-through rate for search engine marketing has been fairly steady over the years.55) Which of the following statements is not true about search engines? 1. A) They are arguably the Internet's "killer app." 2. B) They have solved the problem of how users instantly find information on the Internet. 3. C) They are monetized almost exclusively by search engine marketing. 4.Which of the following statements is not true about search engines. there are hundreds of search engines vying for use attention, with no clear leader having yet emerged. which process is used to protect transmitted data in a VPN. Tunneling _____ monetizes the value of the data stored by search engines.
Around ________ % of households in the United States have broadband get right of entry to to the Internet.
A) 45
B) 55
C) 75
D) 85
Google introduced which of the following adjustments to its search set of rules in 2011 to weed out low quality websites from search effects?
A) Penguin
B) Hummingbird
C) Panda
D) Knowledge Graph
Which of the following web advertising codecs attracted the least amount of spending in 2014?
A) search
B) classifieds
C) rich media
D) electronic mail
Which of the following would you implement to assemble and analyze your company's Big Data?
A) information warehouse
B) Hadoop
C) SQL
D) profiling
Which of the following is not one of the major stages of the on-line purchasing procedure?
A) post-purchase provider and loyalty
B) consciousness
C) evaluation
D) conversation
D) dialog
Which of the following bureaucracy of online advertising is expected to grow the quickest between 2014 and 2018?
A) paid search
B) sponsorships
C) search engines
D) rich media
D) wealthy media
If you want to resolve the dimension of your Web web site's target market, the metric you will use for the maximum correct size shall be:
A) page views.
B) unique visitors.
C) hits.
D) achieve.
B) unique visitors.
In 2014, what was once the approximate Internet penetration fee for individuals that have attained not up to a high-school training?
A) 45%
B) 60%
C) 75%
D) 90%
Which of the following is not one of the 4 major strategies advertisers use to behaviorally target ads?
A) Nielsen rankings
B) knowledge accrued from social networks
C) integration of offline knowledge
D) clickstream knowledge
A) Nielsen rankings
Which of the following search engine algorithm updates allows Google's search engine to guage an entire sentence reasonably than just a keyword?
A) Panda
B) Penguin
C) Hummingbird
D) Graph Search
C) Hummingbird
Which of the following is not true about search engine advertising?
A) Spending on search engine advertising constitutes over 40% of all web advertising spending.
B) The most sensible 3 search engine suppliers supply over 95% of all online searches.
C) The click-through price for search engine advertising has been reasonably stable over the years.
D) Search engine advertising is the quickest growing type of online advertising.
D) Search engine advertising is the quickest growing type of web advertising.
Which of the following is not a convention that degrades the results and usefulness of search engines?
A) social search
B) hyperlink farms
C) content farms
D) click on fraud
A) social search
All of the following are online communications which can be used to give a boost to the evaluation of possible choices stage of the consumer resolution process with the exception of:
A) search engines.
B) online catalogs.
C) social networks.
D) centered banner advertisements.
D) centered banner advertisements.
"Shoppers" constitute approximately ________ % of the online Internet target audience.
A) 60
B) 70
C) 80
D) 90
Dove's Real Beauty Sketches video advert is an example of which of the following?
A) viral advertising
B) native advertising
C) affiliate marketing online
D) lead era advertising
A) viral advertising and marketing
Which of the following is the most sensible reason shoppers make a selection the online channel?
A) availability of a greater diversity of products
B) social media influence
C) lower prices
D) the ability to buy 24/7
C) decrease costs
Which of the following is not a primary supply of advert fraud?
A) browser extensions that insert commercials into a top rate publisher's Web website after which record the advertisements as available on a programmatic advert trade
B) advert concentrated on corporations that create bots that imitate the habits of real customers after which price advertisers
C) botnets employed by publishers to click on on Web pages to create phony visitors
D) local advertising that is displayed on a social media web site
D) native advertising that is displayed on a social media site
In the first Eight months of 2014, the proportion of all e-mail that is junk mail averaged around ________ %.
A) 50
B) 60
C) 70
D) 80
In modeling on-line client behavior, the concept of "consumer skills" refers to the:
A) schooling level of the shopper.
B) communique abilities of the client.
C) knowledge customers have about the best way to behavior online transactions.
D) product evaluation talents of the client.
C) wisdom consumers have about how one can conduct on-line transactions.
Which of the following statements about CAN-SPAM is not true?
A) CAN-SPAM went into impact in January 2004.
B) CAN-SPAM prohibits unsolicited electronic mail (spam).
C) CAN-SPAM prohibits the use of misleading subject lines and false headers.
D) Large spammers are among CAN-SPAM's greatest supporters.
B) CAN-SPAM prohibits unsolicited email (unsolicited mail).
Which of the following statements about Canada's anti-spam legislation is not true?
A) Canada's law is in keeping with an opt-in fashion.
B) The regulation has no affect on corporations positioned inside the United States.
C) The first segment of the legislation went into impact in 2014.
D) The regulation applies to e mail, texts, and social media messaging.
B) The regulation has no impact on firms positioned inside of the United States.
Which of the following is the maximum important device in setting up a relationship with the customer?
A) company Web website
B) corporate CRM device
C) Facebook
D) search engine display ads
A) corporate Web site
Impressions are a measure of the:
A) number of occasions an ad is clicked.
B) quantity of times an advert is served.
C) quantity of http requests.
D) number of pages seen.
B) quantity of instances an advert is served.
View-through fee measures the ________ reaction fee to an ad.
A) 30-minute
B) 24-hour
C) 7-day
D) 30-day
Uber has been criticized for the usage of which of the following?
A) flash marketing
B) bundling
C) surge pricing
D) freemium
C) surge pricing
Hits are a measure of the:
A) number of occasions an ad is clicked.
B) quantity of times an ad is served.
C) quantity of http requests.
D) quantity of pages seen.
C) number of http requests.
Which of the following statements about the Internet's have an effect on on advertising is not true?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the affect of brands.
C) The Internet has larger the richness of advertising and marketing communications.
D) The Internet has expanded the information intensity of the marketplace.
B) The Internet has diminished the have an effect on of manufacturers.
Which of the following features of e-commerce era has diminished the cost of delivering advertising messages and receiving comments from customers?
A) ubiquity
B) richness
C) interactivity
D) common standards
D) common standards
Which of the following options of e-commerce era permits fine-grained, highly detailed knowledge on customers' real-time habits to be amassed and analyzed?
A) personalization/customization
B) knowledge density
C) social generation
D) interactivity
B) data density
The richness made conceivable by means of e-commerce technologies does which of the following?
A) It reduces the value of turning in advertising and marketing messages and receiving comments from customers.
B) It allows shoppers to turn out to be co-producers of the goods and services being bought.
C) It allows video, audio, and text to be built-in into a unmarried marketing message and consuming revel in.
D) It allows worldwide customer service and marketing communications.
C) It allows video, audio, and textual content to be integrated right into a single marketing message and eating enjoy.
For a Web website that has 10 million guests a month, and the place on moderate, a visitor makes 10 page requests in step with discuss with, there can be ________ entries in the transaction log each month.
A) 100,000
B) 1 million
C) 10 million
D) 100 million
D) 100 million
Purchasing a web based ad on a CPA foundation implies that the advertiser:
A) can pay for impressions in 1,000 unit so much.
B) can pay a pre-negotiated fee for every click an advert receives.
C) can pay only for the ones users who carry out a particular motion, similar to registering, buying, and many others.
D) exchanges one thing of equal worth for the advert area.
C) pays only for those customers who carry out a specific action, akin to registering, purchasing, and many others.
All of the following statements about cookies are true except for:
A) cookies can be utilized with Web bugs to create cross-site profiles of customers.
B) the information normally stored in cookies features a unique ID and email cope with.
C) cookies make buying groceries carts possible through permitting a website to keep track of a user's actions.
D) the extra cookies are deleted, the much less correct advert server metrics develop into.
B) the information in most cases stored in cookies features a distinctive ID and electronic mail cope with.
A Web beacon is:
A) a cookie that carries an endemic.
B) an executable cookie.
C) an automated applet for appearing Web searches.
D) a tiny graphics file embedded in an email or Web web page.
D) a tiny graphics document embedded in an electronic mail or Web page.
________ is an industry-standard database question and manipulation language.
A) SQL
B) PHP
C) DBMS
D) JSP
All of the following are conventional internet online affiliate marketing tools except:
A) affiliate internet marketing.
B) e mail and permission advertising.
C) social marketing.
D) sponsorship marketing.
C) social marketing.
Which of the following examples illustrates the "Long Tail" phenomenon?
A) Rhapsody song streaming service reported that its no play fee had greater to over 20%.
B) The number of blockbuster "winner take all" video titles is declining.
C) Over 50% of Netflix's 100,000 titles are rented at least one time an afternoon by way of someone.
D) The reasonable weblog has a readership of moderately more than 1.
C) Over 50% of Netflix's 100,000 titles are rented once or more a day by way of somebody.
A ________ is a repository of customer knowledge that information all of the contacts that a buyer has with a company and generates a buyer profile to be had to everyone in the firm with a need to know the customer.
A) customer service chat device
B) CRM device
C) information warehouse
D) transactive content device
B) CRM system
Which of the following measures the moderate duration of stay at a Web website?
A) loyalty
B) stickiness
C) recency
D) retention price
B) stickiness
Acquisition price is a measure of the:
A) share of visitors who point out an passion in a site's merchandise via registering or visiting a product's pages.
B) share of visitors who become consumers.
C) proportion of current customers who proceed to buy regularly.
D) proportion of customers who do not go back within a 12 months after their initial buy.
A) percentage of guests who indicate an hobby in a web site's products by registering or visiting a product's pages.
The marketing methodology referred to as ________ comes to merchants providing products or products and services for a very low value for a short period of time.
A) search engine advertising and marketing
B) flash marketing
C) yield management
D) bait-and-switch
B) flash advertising
Recency refers to the:
A) percentage of consumers who do not go back during the next year after an preliminary buy.
B) time elapsed since the closing action taken by way of a customer.
C) proportion of existing consumers who continue to shop for frequently.
D) proportion of customers who go back to the site within a year to make further purchases.
B) time elapsed since the closing action taken by way of a buyer.
Which of the following is not a function that is driving the enlargement of social marketing and advertising?
A) social sign-on
B) network notification
C) collaborative buying groceries
D) affiliate methods
D) associate systems
Conversion fee is a measure of the:
A) share of visitors who indicate an interest in a site's merchandise by registering or visiting a product's pages.
B) percentage of guests who develop into customers.
C) percentage of present consumers who continue to shop for frequently.
D) share of customers who do not go back within a 12 months after their preliminary buy.
B) proportion of guests who become consumers.
Which of the following measures the ratio of items purchased to product perspectives?
A) conversion charge
B) cart conversion price
C) browse-to-buy ratio
D) view-to-cart ratio
C) browse-to-buy ratio
The Nike iD program is an example of which of the following advertising and marketing techniques?
A) buyer co-production
B) transactive content
C) worth discrimination
D) permission marketing
A) buyer co-production
The incremental value of development the subsequent unit of a excellent is called the:
A) Law of One Price.
B) variable cost.
C) marginal price.
D) fastened cost.
C) marginal value.
Which of the following statements about a free pricing strategy is false?
A) Free services and products can knock out doable and actual competition.
B) The unfastened pricing strategy was once born in the early days of the Web.
C) It is tricky to transform free customers into paying shoppers.
D) Free services and products can help construct marketplace awareness.
B) The loose pricing technique was once born in the early days of the Web.
Creating a couple of variations of data items and selling those to other market segments at different prices is known as:
A) bundling.
B) customization.
C) dynamic pricing.
D) versioning.
D) versioning.
65) All of the following are fixed worth strategies with the exception of:
A) bundling.
B) versioning.
C) free pricing.
D) yield management.
D) yield management.
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